Conference: March 28 - 29, 2017
Agenda, Pricing, and Registration Information
Tuesday, March 28 • 3:35pm - 4:10pm
Flying the Heart of Futbol: How to Successfully Engage Your Employees to Win More Customers

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Southwest Airline’s Marketing Department purchased an advertising deal with Copa (an international soccer tournament similar to World Cup) in hopes that the tournament would provide a high profile sporting opportunity for Southwest with Spanish-speaking audiences, and an opportunity to build emotional connection as viewers were engaging with one of their passion points—soccer!


In addition, Southwest Airline’s was able to engage employees around this unique opportunity to win the Hearts of new customers and highlight their International service though ads featuring employees, employee contests, dress-up days, internal blog posts, digital signage, and more.


Discover how you too can harness the power of passion your employees have for an out-of-office interest and use it to your benefit, including how to:

  • Utilize digital signage to target specific employee bases with key messages
  • Engage employees across multiple channels while managing legal risks
  • Use storytelling to digest and summarize a complicated topic
  • Communicate in an operational environment
  • Educate and engage employees about their role in these initiatives
  • Identify ambassadors to help support your strategy


Sydney Leonard, Editorial Communication Specialist, Communication & Outreach

avatar for Sydney Leonard

Sydney Leonard

Editorial Communication Specialist, Communication & Outreach, Southwest
Sydney Leonard is editorial communication specialist at Southwest Airlines where she provides internal corporate content strategy for the company’s employee blog (SWALife)/news page in addition to managing company communication platforms, including breaking news text messaging... Read More →

Tuesday March 28, 2017 3:35pm - 4:10pm
Las Vegas Convention Center, South Bldg, 2nd Fl, Rm S223 3150 Paradise Rd, Las Vegas, NV 89109

Attendees (2)